VIDEO PRODUCTION SERVICES PRICING
Every project is different but there is a structure as to what affects the price of each campaign. See below for more detail.
VIDEO MARKETING CAMPAIGN
COST: $10,000 - $25,000
one time cost*
DURATION: 60-90 DAYS
These campaigns typically fall between $10,000-$25,000 with the average project at $15,000. We execute these campaigns in 2 phases.
Phase 1: Your Website
This phase is all about creating video assets for your website and landing pages. These videos should communicate your brand's message and address all concerns, objections and false beliefs your ideal customer has. We recommend Brand Story Videos, Testimonials, Process Videos, Case Studies, FAQ Videos, How-To Videos, etc.
Phase 2: Drive Traffic to Your Website
The greatest video ever made won't do anything for your business unless someone sees it. Phase 2 is all about driving traffic to your website/landing page. We do this with either a paid ad campaign on Facebook/Instagram/YouTube/Google and/or by posting videos on your social media that brings brand awareness on a weekly basis. We recommend scroll stopping ads/commercials and short form content that provide value in the form of education, motivation or entertainment.
We use the most up to date tools & technology to track/measure/optimize your content to be sure that you are getting the highest ROI possible.
What affects the cost of these campaigns are the types & quantity of videos, number of funnels and cost of ad spend.
WEBSITE VIDEO OPTIMIZATION
COST: $5,000 - $15,000
one time cost*
DURATION: 30-60 DAYS
These projects typically fall between $7,500-$15,000 with the average project at $10,000. This is just Phase 1 of the Video Marketing Campaign above. The beauty of starting with this type of video production is that all future marketing efforts can be built off this foundation.
The video assets that we produce are evergreen meaning that as long as your business is providing the same service and has the same story, these assets will continue to work for you, forever.
This system was designed and offered to business owners that still want to be involved with the marketing of their businesses. However, most of the projects eventually lead to a Video Marketing Campaign once the business owner realizes we now need to increase your brand awareness.
Phase 1: Your Website
This phase is all about creating video assets for your website and landing pages. These videos should communicate your brand's message and address all concerns, objections and false beliefs your ideal customer has.
Remember: even the greatest video will be useless for your business unless you have a system in place that drives traffic. Even better if it is automated and converts customers 24/7, even while you sleep.
What affects the cost of these campaigns are the type and quantity of videos.
SOCIAL MEDIA MARKETING
COST: $2,000 - $6,000/mo
DURATION: MONTHLY
If your goal is to increase your brand awareness then short form content posted on your social platforms weekly is going to be the answer. We recommend posting at least 3-7 times a week.
This type of content is great for turning cold leads into warm traffic. When posted weekly, it builds trust in your brand, positions you as the subject matter expert in your industry and keeps you top of mind.
Short form content is a 30-90 second video that provides value in the form education, entertainment or motivation, shot vertically with captions.
The process is:
Step 1: One hour strategy session for video topics
Step 2: Half day production
Step 3: We complete your short form video edits in just a few weeks and have them ready to upload each month
Step 4: This is a "done for you" model so we take care of all the captions and uploads each week for you so you can focus on your business
What affects the cost of this campaign is the quantity of videos per month.
TRUSTED BY BRANDS OF ALL SIZES IN BOISE, ID
