We listen

We get to know the vision and goals you have for your brand.

We create

We create a video marketing strategy that leads a customer through the buyers journey.

We implement

We target your ideal audience: guiding & nurturing them until they become a customer.

When you work with a standard videographer...

Gets to know your business

Creates a custom video strategy

Well produced video with no marketing strategy

Runs video ads on social media

Reviews ad analytics

Manages ad campaign

When you work with
Scale Video Agency...

Gets to know your business

Creates a custom video strategy with goals in mind

Well produced videos that fit specifically into marketing strategy

Runs video ads on social media targeting your ideal customer

Analyzes traffic from video ads measuring ROI

Manages ad campaign to assure ROI is maintained

Video Production & Marketing FAQs

Our strategies are all driving the right audience to your website and nurturing them until they become a customer. Our Video Production & Marketing FAQ can help answer any questions you may still have about the services we offer. Here are answers to the most common Video Production & Marketing FAQs.

Will video help my business?

Yes! A well produced  and strategically marketed video is by far the most valuable marketing asset companies have available to them. According to Buffer, "companies that use videos in their marketing campaigns have 27% higher click through rates & 34% higher conversion rates than companies not using video."

How do we market the videos?

There is a specific marketing strategy that we use to reach your ideal customer. It starts with the video ad that is marketed on social media that drives them to your website/landing page. When they reach your website/landing page, they will be greeted with a brand message video and multiple testimonials providing social proof that your brand is worth it. If they choose not to commit to your brand, we will re-target them with different ads until they become a paying customer.

Who manages the ads after they have been created?

We can manage the social media ads after they have been created to assure that they are still converting throughout their lifecycle for a small monthly fee.

Do I (the business owner) have to be on camera?

We recommend that the owner of the business or face of the business is on camera to help develop a more personal feel to the video. We don't expect you to memorize a script which is why we have a casual conversation so that we get the most genuine answers recorded.

I would prefer to read a script, is that possible?

Of course! We have a teleprompter that we can use to read off a script.

I'm very busy and don't have much free time, when do we shoot these videos?

Not a problem. With the proper pre-production, just 1 or 2 days is all we need. And if we can't block off a whole day, then we can shoot a series of videos after office hours over a few days. We will work around your schedule to get these video assets shot.

Why does video production cost so much?

Most videographers produce videos without thinking about the intended purpose of what the video is supposed to do. That's why business owners have been burned in the past with other "videographers." Here's the thing, even the most well produced video will be unsuccessful without the proper marketing strategy. We customize the video strategy that is inclusive of many videos working together with a specific purpose of getting your ideal customer to actually become a paying customer.

Can we break out cost over multiple payments?

Yes! We will take a deposit up front to lock in the contract and then schedule how many videos we will shoot each month. Once we determine the schedule, the payment schedule will follow suit.

When can I expect my videos to be completed?

The minimum video strategy that we recommend contains 3-7 videos which could take up to 12 weeks to shoot and edit.

Is ad spend included in your cost?

No, ad spend is an additional cost that you will have to determine how much you want to spend based on your budget.

Who runs the social media ads?

We'll be creating, running and managing the video ads on social media. We will run multiple ads and analyze which ones are the most effective so we can double down on those ones that are converting the most leads/sales.

Once the social media ads are created, won't they just manage themselves?

We recommend that the ads should always be monitored by someone. If you want to manage the social media ads on your own then that is great! Just be sure to analyze which ones are being effective so that you don't end up throwing money away on ads that aren't converting.